In an interview with Publique, our director Paul Halbertsma shares his vision on the role of badges in an increasingly digital event world.
Paul demonstrates that it is not about traditional versus digital, but about consciously choosing what suits your event. The badge remains an important means of access, recognition and interaction, whereby digital applications such as NFC or RFID can add value, provided they are practical, affordable and sustainable.
His advice: look beyond trends, engage in dialogue with your supplier, and make choices that truly contribute to the visitor experience.
